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Dan OBrien


"I have dedicated my life to preserving and restoring the Great Plains grasslands. These same principles are the foundation of Wild Idea Buffalo Company. By returning the bison to their native homeland, we're not only re-wilding a threatened ecosystem, we are keeping prairies intact, with carbon stored safely underground, and producing the healthiest red meat on the planet."

Dan O'Brien
Buffalo Rancher / Carbon Cowboy Learn More | Order

Our buffalo are 100% grass-fed


Raising buffalo humanely has allowed us to supply conscientious consumers with the delicious, healthy, 100% grass-fed meat they demand. We have left no stone unturned in our effort to “go beyond organic.” We treat our buffalo and their prairie ecosystem with the respect and care that both deserve. Our buffalo are 100% grass-fed, hormone/antibiotic/pesticide free, 100% free roaming, and always humanely harvested. Our model of raising buffalo leads to a superior source of protein that is healthier for the consumer, the environment, and the animal. Learn More | Order

Sustainably raised buffalo


Our bison graze like their ancestors did, eating nothing but the grass beneath their feet. The nutrient-dense grasses they eat produce a delicious, healthy red meat that is rich in the omega-3 fatty acids that the body needs for optimum health. Unlike most buffalo on the market today, Wild Idea Buffalo are never feedlot confined or finished on GMO corn. Additionally, our buffalo restore the wild land they graze to a greater level of biodiversity. Learn More | Order

Dan O’Brien


Dan & Jill O’Brien created Wild Idea Buffalo Company in 1997 with the mission of preserving the Great Plains by returning buffalo to their native habitat. Many years have passed since their original “wild idea” that began the company, and today Wild Idea Buffalo Company, LLC continues to grow through our customers’ conscientious decisions about the quality and stewardship of the food they purchase. Learn More | Order