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The foundation of our mission is preserving the Great Plains ecosystem by returning buffalo back to their native homeland. In 1997, the Wild Idea Buffalo Company was founded to pursue this mission and offer an alternative to the industrialized food system. The idea was simple: supply delicious, healthy, 100% grass-fed meat to consumers interested in sustainability. Learn More | Order


Raising buffalo humanely has allowed us to supply conscientious consumers with the delicious, healthy, 100% grass-fed meat they demand. We have left no stone unturned in our effort to “go beyond organic.” We treat our buffalo and their prairie ecosystem with the respect and care that both deserve. Our buffalo are 100% grass-fed, hormone/antibiotic/pesticide free, 100% free roaming, and always humanely harvested. Our model of raising buffalo leads to a superior source of protein that is healthier for the consumer, the environment, and the animal. Learn More | Order


Our bison graze like their ancestors did, eating nothing but the grass beneath their feet. The nutrient-dense grasses they eat produce a delicious, healthy red meat that is rich in the omega-3 fatty acids that the body needs for optimum health. Unlike most buffalo on the market today, Wild Idea Buffalo are never feedlot confined or finished on GMO corn. Additionally, our buffalo restore the wild land they graze to a greater level of biodiversity. Learn More | Order


Dan & Jill O’Brien created Wild Idea Buffalo Company in 1997 with the mission of preserving the Great Plains by returning buffalo to their native habitat. Many years have passed since their original “wild idea” that began the company, and today Wild Idea Buffalo Company, LLC continues to grow through our customers’ conscientious decisions about the quality and stewardship of the food they purchase. Learn More | Order