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January 24, 2018


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A Man's Mission

By, Dan O'Brien

In a recent blog post I characterized “the hot air emanating from Washington DC” as more dangerous than the smoke from California’s devastating forest fires. (I was talking about some of the tragic proclamations coming from the White House, not the comedy of the even more recent government shutdown.) Because Wild Idea Buffalo Company is first and foremost a conservation minded company, I was, of course, referring to the United States’ abandonment of the Paris Climate Accords, the opening of our public lands to the extraction industries, and the reduction in size of protected lands across the west.

That blog post elicited a thoughtful response from one of our good customers who, I am sure, had our best interests in mind: “…Great products, philosophy, photography and all around company with whom I feel good about supporting. One thought, please let this be a politics-free zone…specifically, statements like “dangerous hot air from Washington” have no place and moreover ruin the tranquility of your brand."

Here is my email response: "Thanks for your support. Sorry if my comment offended you. Certainly don't want to be too political. I respect your comment about keeping things apolitical, but please understand that conservation has been my life for 70 years. I don't consider defending our natural world political, I consider it survival for my grandkids. Very best regards."

Dan O'Brien

I’ve been thinking about that benign exchange for a couple weeks and have grown embarrassed with my weak response. What we do at Wild Idea is not a game of commercial strategy. We feel that we are playing for “ALL the marbles.” We are engaged in a great, existential struggle that none of us can afford to ignore. We are doing, through our actions, what most people can’t do directly or won’t do, and what most of creation has no voice to do. Though it is soothing to think that our brand is tranquil, it is not so. Wild Idea Buffalo Company is about underscoring the destruction that out-of-control capitalism has visited upon the natural world. The suggestion that it is all a marketing strategy is insulting; though I’m sure our valued customer did not intend any such thing. 

Between the time of that initial blog post and now I went to see the movie The Darkest Hour. If you haven’t seen it, go as soon as you can and watch Gary Oldman’s portrayal of Winston Churchill in front of the English Parliament. Churchill is, of course, surrounded by politics as he strains to make England see that opposing Adolph Hitler is much more than a political stance. Notice the look on the face of Ronald Pickup who plays Neville Chamberlain as he realizes that his efforts to appease Hitler have been little more than the a scolding finger in Churchill’s face – the equivalent of saying, “Now, now Winston, let’s keep the language kind and civil.”

Or consider Major Buttric of America’s infant Continental Army. Imagine him in 1775, standing at the Concord Bridge commanding the rag-tag group of common men, much like most of us. On the other side of the bridge stands lines of red-coated invaders. Major Buttric and his men are facing down the most powerful army the world had ever known. If you’ve ever been to the Concord River Valley, you know it is one of the most idyllic and peaceful places imaginable. You also know that even after 250 years, the air is still thick with the tension of that day in 1775. Now imagine Major Buttric turning to the embattled farmers who stand shoulder to shoulder with him and saying, “Now boys, let’s keep this place a politics free zone.” No. What Buttric really said was: “Fire, for god’s sake fellow soldiers – Fire!”

Bear Butte

I do not mean to minimize those battles fought to protect our civilization or our freedom. Quite the opposite. I only mean to elevate the importance of defending our environment and to point out that victory often comes through uncomfortable words and actions. The stakes could not be higher. We are fighting for life itself.


Doug Pineo

January 25, 2018

Damn right, Dan! This is the moment.

Ellen Olander

January 25, 2018

Thank you, thank you so much for your passionate commitment to the only world that must sustain us, nurture us, feed us, soothe our souls, make our hearts soar. Without people like you we will be truly lost.

Jane Burns

January 25, 2018

Amen Dan. Amen! And thank you. We must ALL recognize that this isn’t a political battle. It is a battle for Mother Earth. And that is as apolitical as it gets.

Connie Vicuna

January 25, 2018

Sometimes a person has to speak up and take a stand. Thank you for your comments and your actions for conservation.


January 25, 2018

Thank you!


January 25, 2018

Brilliant, perfectly stated, and thank you. Thank you and the entire Wild Idea team for everything you do to embody compassionate and custodial capitalism as a model, not a branding strategy.


January 25, 2018

Or, we could read the grapes of wrath and understand why the word “Okie” is political. What isn’t political now?

Thank you, once again, Dan, for a thoughtful rendering of words.

Dan Cohen

January 25, 2018


Linda C Nelson

January 25, 2018

I am moved and grateful for your words. We have been doing prairie restoration work ourselves on a much smaller scale, motivated by our deep concern for all the rest “of God’s creatures.” Where are they to thrive as our earth keeps being overwhelmed by human demands? How can we live differently, out of respect for ALL creation? We ask ourselves this question daily. It is why we buy your product. It is especially about your deeply felt and lived principles. And it happens to taste great.
With deepest respect,


January 25, 2018

Great and true…nothing should be above nature life. It should be the first and most important “rule” on this planet. And we should show respect with acts…meaning a better living, a most respectful life toward the planet.
(Sorry ig my english isnt too good, and best regards from Barcelona).

Lee Myers

January 25, 2018

As you know, we must watch our language, first and last. “Protection” does not come from a federal paper, protection comes from feet, and hooves, on the ground. Words subverted by political air need to be rooted in native grasses again. The Paris accords may not make a half degree of actual difference but let’s talk about putting the offal back into the ground — which we can do. Capitalism now means everything and nothing. Thank you for your years and years of finding daily actions for the good.

Linda Clark

January 25, 2018

SO well said! And my sentiments exactly, Dan. It is your mission and that of your wife Jill and daughter and son-in-law that has me spending money on your meat. I only wish my limited budget allowed for more purchases and that my friends with greater means could see that they vote not only on Election Day but with their dollars every time they buy their food. Our cheap food has come at a cost that too many turn a blind eye to. And like you, too, I saw “The Darkest Hour” wishing there were more leaders here in the US like Churchill. I will be forwarding this post far and wide. Thank you for your hard work and advocacy.

~anthony Klein

January 25, 2018

May Blessings find you on this beautiful New Mexico Day Dan,
The Global Climate Change Accords are a Farce wrapped inside of a Lie, concealed in an Enigma. They have little to do with Climate Change (of which human activity is a small factor, but a factor that should be responsibly addressed nonetheless) but rather with globalist concerns to burden the USA above and beyond other countries and beyond all this to tear down her Sovereignty. We Luv what you are doing in restoring the great plains ecosystems and providing NumYummie Buffler for all our tables. We believe you have consumed some of the Globalist “progressiveNOT” Big Brother Control the Nations Cabal Kool Aid and are deceived in your Climate Change Global Accords perspective. Blessings upon you and your family. Sincerely …Tears, Passion, In Yeshua ~anthony Klein, Olam Convocation of Ministries~Friend of The Bridegroom.


January 25, 2018

Hoorah! Yes, we are fighting for the survival of the future. Somewhere, the natural world has been relegated to a footnote – if it’s not being touted as “how to get rich, never mind the cost.” Quite apart from delicious meat – I could buy bison or elk elsewhere – the ethos of Wild Idea is why I shop here. Selfishly, I want it to succeed wildly, so others adopt the same ethos and, step by step, we change the world. I worked for decades on projects trying to improve the environment, and it devastates me to have all the (minimal as they were) regulations that protect land and air and water and children and animals rolled back. It kills me to see lands set aside now opened to pillage and rapine by private companies who don’t pay enough taxes to clean up the horrors they leave in their wakes. (Who knows? With fracking, it may literally kill me … methane is a dreadful greenhouse gas…)
Thanks, Dan. You are fighting the good fight.


January 25, 2018

Damn straight, Dan! It’s a flat our war and one need look no further than the Sunday 1.21 NYT follow up story on the Malheur Refuge takeover, sympathetic locals saying things about conservation efforts like “How do we get along with people who are trying to take everything away from us?” and characterizing Yellowstone National Park as two million acres of natural resources gone to waste, the trees too close together because there’s no logging, and, by-the-way, can’t some of those bison be used for meat?

Judy W

January 25, 2018

Thanks for sharing, Dan. You always seem to sum up everything in a short but sweet blog. I guess that is why you are such a great writer. Your beliefs (in addition to the great product) is why I respect your business and recommend it to everyone I can. I only wish I could afford to offer financial support to your mission and others of the same ilk. Long live Mother Earth and all she supports!

Nic McMillan

January 25, 2018

Dan – It is because of great people like yourself and your family that I became passionate about bison, and why I consider myself – not only a wildlife biologist – but a bison biologist. I believe so deeply that we can restore the ecology of our fragmented grasslands by restoring bison to them that I, too, have devoted my life to the restoration of the species and our Great Plains. I see a lot of biologists taking the same route as your commenter, often saying “If you want to keep your job, and be a well regarded scientist, best keep your views to yourself.” I refuse to believe that. As a scientist, if I don’t stand up for what I believe to be true based on the evidence, then I have failed. Bison have walked the prairie’s of North America for at least 130,000 years, and for the last 200 years their mere existence has been part of our political sphere. To stand for the conservation and restoration of our natural heritage is to stand among the great – Roosevelt, Hornaday, Leopold, Muir, and others.

I stand with you Dan, for the sake of our species and kindred alike.


Diana Siderides

January 25, 2018

I Am 100% with Dan. Love the power of your words.

I have been teaching people for 17 years to work with the Land and to keep it intact at all costs. I teach how to “honor” this beautiful Earth.

Dorothy Brockway

January 25, 2018

Thank you for this beautifully written response. Our nation will be lost if we all stay “peaceful” and “non-political.” All institutions are political, yes, even the church. So keeping our comments free from politics is impossible. We need to, as you do daily, stand up for ourselves, our great grandchildren, and the future of the earth. The future of the earth needs our protection from the “hot air coming our of Washington.” THANK YOU, Dan for all your work, dedication and life mission.

Gina Obrien

January 25, 2018

Thank you, Dan! Well stated. We must reverse course of greedy fools and look after the long term health of our beautiful and sustaining planet.

Laura Culley

January 25, 2018

You are right on target!

Anne Pearse Hocker

January 25, 2018

Totally agree! Thanks for stepping up and standing up!

Steve Forrest

January 25, 2018

Thanks, Dan. In my lifetime, I’ve never known a moment that so desperately requires the need to summon our best efforts to heal the planet. And the courage to make an unambiguous statement to our friends as well as those who may be indifferent or callous to this need that the current course taken by our leaders is unacceptable. Your statement is bold and true. Keep it up!


January 25, 2018

very well said ! bravo ! you are absolutely right, this is a question of life and death !!
by the way, a Native American from Standing Rock came to France, I saw him on the french TV !! and I am devastated that the pipe line is authorized by “you know who”….
Really looking forward to see you in june
Astrid from France


January 25, 2018

From France (and I wanted to do this for such a long time), thank you to be who you are, to defend these values with such commitment:
you are one of the people I respect the most in the world, Mr O’Brien, and one who brings me hope despite this tough world. Thank you!

Emil Stockton

January 25, 2018

Well said, I’ve lived in the rural west most of my life.The idea that rural folks can’t make a living without squeezing a $ out of every bit of our wild lands, is a fraud perpetrated by extractive interests and their political cronies.

Ed Spevak

January 25, 2018

Dan, I heartily agree with you. We as individuals and caretakers of this one Earth and for the next seven generations need to speak out. We need to defend. We need to care. We must not acquiesce. We have a moral responsibility.
“Silence in the face of evil is itself evil: God will not hold us guiltless.
Not to speak is to speak.
Not to act is to act.”

― Dietrich Bonhoeffer


January 25, 2018

Right on Dan, those who stand by and say norhing are complicit by their silence.

Jack Keller

January 25, 2018

Well spoken and highly relevant. It time and past time that Americans stood up for our true values. If this means being political then so be it.


January 25, 2018

Thank you for being a calming voice of reason and making your words turn into action.

William Huggins

January 25, 2018

The only red meat that comes across my family’s table is yours. We’re very proud to support you. We all need to do what we can to protect this fragile planet. I’ve been involved in public lands politics for almost 30 years now—there’s no way to keep it from becoming politicized. The best thing we could do to preserve our wild heritage would be to get all the cattle off those landscapes. Now. So helping you and your partners furthers that goal for all of us just a little. I’ve also read all your books. Your passion and dedication is admirable. Keep up the great work, and keep inspiring people!

Phyllis H

January 25, 2018

Dan your life is a statement to love of our planet and it’s sustainability, it is not political nor have you ever stated otherwise. Those who do not have words to state their agreement with your " little bit of heaven" without delineating it from the all-encompassing wholeness of mother earth chose divisive words…“now you made it political”. Belief and actions to a greater good are not politically motivated but just as stated…for the greater good.

Patti Cole

January 25, 2018

My hat is off to you, Dan O’Brien. I stand shoulder to shoulder with you. Most people are the silent majority being led like lambs to slaughter – only to look around at some point and ask “what happened?!”Well, The Silence happened. We need to be a voice that is heard not in the dark but in the light. We need to express our outrage at the destruction of public lands to the extraction industry, the reduction of the size of public lands. And climate? Don’t get me started. We need to be a united loud voice saying enough is enough.
Your words touched me and my husband. Thank you for the courage to voice what needs to be said.

Toni Stimmel

January 25, 2018

Sorry but I missed that political statement, I thought you were referring to near constant column of hot air that has been the main output of DC during every one of my 83 years on earth.

C.R. Boren

January 25, 2018

What is to come of the slaughtered 1300 bison in Yellowstone Park? Instead they should go to the Natives who need that food.

Pat McMahon

January 25, 2018

Thank you for candidly speaking your mind on this topic. I wholeheartedly agree with your mission and admire your determination. We all have to double down and stand up for what we believe and know is right. I’m honored to be a customer.

Jim Dina

January 25, 2018

Dan, I wholeheartedly agree with you. We’re going to hell in a Trump basket!

David Fleming

January 25, 2018

Your words affirm my rationale for shifting from an overly capitalistic career to that of an environmental planner and conservationist. How I missed that opportunity in my twenties (now 80s..) is almost incomprehensible. Thank you for reminding me why I support political actions that deal with conservation and preservation of our home EARTH. You, your family and Wild Idea are doing what is right, politically and otherwise. David

Eric Forrer

January 25, 2018

Mr O’Brien: Here in Alaska the newly corporatized EPA is about to give permits to a heavy industrial mining group to initiate an open pit mine project in the Bristol Bay uplands. This permit process was made possible after the new EPA administrator threw out ten years of testimony and threw out an already declared EPA finding that was not implemented because of industry lawsuits. Bristol Bay is the last functioning large ecosystem for salmon and other species on earth and when it goes to development we will have nothing left to defend.

So my question is, following your logic, when do we join the guys on the historical bridge with real rifles and real ammunition? Or do we just go down the road on the trail of tears, the valley at Wounded Knee, a warming acidified ocean, the Keystone XL pipeline protest swept away with troopers and bulldozers? Do we just accept the probability that our grandchildren will never see a King salmon?

I admire and applaud your gentle and substantial approach. But its not enough. There’s going to have to be some sacrifices here.


January 25, 2018

Bless you! We owe you for your caring.

Holly Blodgett

January 25, 2018

Well said, Dan. Thanks for saying what so many of us should be saying!

Peggy Detmers

January 25, 2018

The mind set of thinking our job as citizens is to only show up and vote, and thus thereby only letting the soldiers and politicians dictate our lives, is why we have the Oligarchy we have right now. If soldiers can volunteer to sacrifice their very lives, denying their children a parent, or having their siblings losing a brother or sister, or parents losing their child, then I can lose an hour a day trying to get our country back into the hands of WE THE PEOPLE, and away from the rule of the wealthy few! So keep up the fight Wild Idea! WE ALL MUST!!!!!!

David kolpin

January 25, 2018

Appreciate your words Dan. The current govt in D.C. reminds me of the those bison hunters and their capitalists that nearly drove those magnificent animals to extinction-uncaring and greedy.

DICK and Anita Schott

January 25, 2018

Right on , Dan. Great words!!

Wendy Wyatt

January 25, 2018

It’s a fight worth fighting and the stakes are perhaps higher than ever… Bravo! Also, as an aside, have you seen the movie “Hostiles” yet? Powerful movie, powerful message~


January 25, 2018

Thank you for your thoughts and well said. One of the highlights of my life is having had the opportunity to observe your passion for what you believe in when I was included in a tour of your ranch in 2013.

Paul Burggraff

January 25, 2018

Dan, well said. I respect the fact that your vision for the Prairie and it’s rightful inhabitants is in line with Aldo’s deep penchant for the “Health of the Land”. I’m opening the door to half a century of living in the midwest and am overly concerned by recent history. I believe you’ll understand what I mean by hopeing not to see the “green fire” die in your eyes, or anyone one of us that care about our land. From Bristol Bay, to the Prairie, to the BWCA. I’ll stand with you on that bridge.


January 25, 2018

If not now, when? If not you,then who? It is time for all of us who care to stand up and be heard. Damm the political correctness, full steam ahead!

Well stated Dan?

Sara T Welch

January 25, 2018

Bravo……as always!!!! My children, now grown, always heard their mother say…..“Just call it like it is….” Something that Dan has always done as well. Again, I say “Bravo Dan!”

Tom Ackley

January 26, 2018

I stand firmly with you. I fear that our citizens’ desire to be apolitical has helped place us where we are today. Our countrymen and countrywomen have made a very poor showing regarding their participation in our political system. We must become more political, not less, get involved, speak truth to power, vote, protect our only planet, and work tirelessly for our grandchildren’s threatened home.

David Jones

January 26, 2018

I don’t know anyone, politically or otherwise, who is rationally opposed to conservation, clean air, clean water, etc. That being said, you can hold that position and also be opposed to digesting the global warming/climate change hysteria lock, stock and barrel. Google the Degrowth Movement and you’ll see another side of the green evolution. I applaud you Dan for your dedication to conservation and capitalism. For the degrowthers, though, you would be seen as part of the problem rather than the solution.


January 26, 2018

Yes, Sir. Fight the Good Fight.

Steiner Jean-Pierre

January 26, 2018

En ce moment Mr Trump est en Suisse , ce Monsieur me fait peur ! Félicitations à vous Monsieur Dan O’Brien de
prendre la défense de notre planète , avec vos moyens et votre plume . ( La politique et la religion vont perdre notre
belle planète bleue .

Nancy Barker

January 26, 2018

Thank you Dan.

David Eberhard

January 26, 2018

Your words, as always, are well expressed. To paraphrase Gandhi, in disturbing times it is not ok for good men to do nothing. Democracy is threatened by a selfish bully, seduced by power and greed. Rather than give useless words to such a person, you have chosen to maintain your courageous energy by nurturing our wildlife and our land, moving forward to do your part, relating to the American Indian community and the animal symbolic of their great culture, the bison. You probably can’t touch Washington, Dan, but stay committed to giving back to American values on this continent.

Don Meyer

January 26, 2018

Right on brother Dan. I am with you 100% all the way. The current politics is in very great danger of destroying life on earth as we know it. The use of Roundup with glyphosate on the corn and soy used to feed the 99% of all meat in this country in confined area feeding operations is poisoning 99% of our population. Glyphosate kills all the beneficial bacteria in our gut, and if you look at the rise in autism and many other health conditions, the curve of the increase in many diseases matches exactly with the curve of the increasing use of Roundup on our crops. They even spray it on wheat and many other crops to dessicate the crops and make them easier to harvest. We are in a life and death fight for survival, and I too am doing all I can to fight the current downward political spiral. More power to you. Love, Don

Melody-Rose Parker

January 26, 2018

Personally, I think both points of view – ecologically sound practices vs job creation through opening up more land for energy production – are very single-focused. What if both goals could be reached? What if proven, sound ecological practices can co-exist with job creation in the energy industry? Our Universe is miraculous and is always open to a both/and option; in fact, favors that point of view as opposed to either/or because it is expansive.

I’ve seen the failure of the environmental movement to be that you are protecting generations in the future while fellow human beings have been living in poverty. To me, it is not okay for the coal miner in Virginia’s family to be starving, without utilities, or a sound home so that three generations from now people can enjoy the land you are protecting.

I’ve seen the failure of the job creation movement to be that they don’t go deeply enough into the environmental camp to see what valuable insights and processes exist there. They tend to look at whether there is a measurable, positive effect from a particular act. If there is no measurable improvement, they wonder if certain practices are just based in mythology. They want results today not in some unspecified future.

When all is said and done, this is a failure to communicate. No one is willing to give up their entrenched position to ask questions and really hear what the other side has to say. So far, I see very few people willing to ask the really difficult both/and questions like, “How can we preserve the environment and create attractive jobs for people who want to work and can’t find a good job?” [And, please don’t say, “Well, we can retrain coal miners to go into offices and work in technology.” That would be like me telling you to get off the prairie and hole yourself up in an office that hasn’t had an open window in 20 years.] OR “What would it take for me to be employed at a job I would enjoy; while, the Earth and everyone and everything who lives here is valued and protected?”

Until we are willing to ask the both/and questions, there is no coming together to create out-of-the-box solutions that value everyone and meet everyone’s needs. There is you telling the current Government that creating jobs is a bad thing, when all they see is miners being employed again. There is the current Government looking at the environmental movement like you are spending tons of money for very little effect, while people who want to work are jobless and in need.

Is that really the legacy you want to leave for seven generations – to teach your descendants that they are always right, that there is no other points of view worth listening to, that civil discourse is dangerous, and that someone who doesn’t agree with you should be resisted strongly, if not punished for their lack of agreement? If it is, then you won’t create an environmentally balanced world because your world is out of balance to begin with – it doesn’t allow space and expression for all of Mother Earth’s children. It only allows space and expression to the ones you value.

Are you willing to stop resisting, which actually stops you from manifesting your highest good, long enough to start asking more empowering and expansive questions?

Thomas Jensen

January 26, 2018

Dan — Thank you. The land may be tranquil, but the mission to conserve it isn’t. I’ve been working at stewardship of one sort or another for almost 40 years now. I’ve always felt like it was a race, and that there were no guarantees of success, but I always had hope. People like you and Jill were evidence that the hope was well placed. Buying WIB was my family’s way of connecting our efforts with yours to help keep momentum going. I’m now for the first time feeling like the race isn’t going to come out well. That we’re falling behind. Like struggling in one of those dreams where your feet won’t move no matter how you struggle to lift them. Passivity and tranquilly and good manners are surrender and loss. Conservation is now inescapably a political act. The nation is led by a man disinterested in the future of the planet. He’s in it for himself and that’s it. His enablers have the conservation ethic of the buffalo hunters and passenger pigeon hunters. Wanting to leave the world a better place has become a partisan position — and not because the stewards and conservationists have made it so. It is because a group of our fellow citizens have turned away from what had been a consensus that believed in science, facts, and humble accountability to empirical truth. There is no tranquility in silence before evil and destruction. There is no brand worth defending that is agnostic about the centrality of stewardship. Keep ordering us to fire, keep pointing to the danger in accommodation, no matter how seductive the blandishments of “getting along.” Keep being you, only more so.

Janika Mahon

January 26, 2018

I think that sometimes people haven’t been raised to revere the natural cycle of life and that we are a part of it. standing up and bringing awareness to this fact we can only hope and pray that all humans have an epiphany to this fact. We are stewards of the Earth.


January 26, 2018

Nicely said Dan

Bob Park

January 26, 2018

Preach it, Brother Dan!

I am 100% with you and all of those who commented before me.

Keith and Kay Lewis

January 26, 2018

Dan, you’re absolutely right in your use of the bully pulpit. The current administration is an existential threat to life on this planet. I awoke during the night and looked up at the starry sky. Our tiny world is all there is in the cold forbidding universe; a biological wonder that relies on responsible stewardship. As a ship’s engineer, I have great respect for the intricate relationships within an organism, whether an engine room or the natural world. Those of Nature are being destroyed by a chaotic and thoughtless regime in Washington, the effects of which will be global.

I’m also concerned by the administration’s callous attitude toward animals and how that worsens the plight of those poor creatures trapped on industrial farms with no means of escape. And I wonder: what kind of world are we passing along to future generations?


January 26, 2018

Stewardship of the land, especially the prairie is a duty not to be taken lightly! Thankful to be part of conservation! Thanks for all you do.

JoAnne Fernandez

January 26, 2018

Dan, my husband and I love Wild Idea—both your fantastic products and the thought that went into establishing your business. Yours is just about the only red meat we eat these days. We applaud your courage in taking a stand for a sustainable planet and we support you 100%. Creating a better world and creating jobs are not mutually exclusive—it just requires getting out of old ways of thinking. Rather than rewarding millionaires for being rich, our tax code needs to give breaks and incentives for the creation of new green jobs, particularly in areas of the country that are economically depressed. Keep up the great work and thanks for speaking up.


January 26, 2018

Your words give me goosebumps.

Tom O'Keeffe

January 27, 2018

Keep fighting the good fight; greed and personal profit should never become more important than protecting the environment and out planet!

Ken Kasweck

January 28, 2018

My thoughts are with you and Jill!


January 28, 2018

Well said, Dan. As our American Indian friends like to remind us “we are not owners of our Mother the Earth; we are the caretakers, blessed with her bounty and responsible for her care.” Where mistakes are and have been made, we must strive to correct, repair and rejuvenate. In the words of Belva Plain: Nourish and Build. Keep Tranquil Places. Heal. Inflict No Pain. All that are born under the sun, Let live to flourish under the sun, and disturb no peace. Let us be better to each other." And, from the Hebrew Prayer Book: “Choose Life, That Thy Children May Live.”
That about sums it up. On another Note, Happy Anniversary – may your day be filled with joy and wonderful memories, both old and new.

Melissa Moore

January 28, 2018

Yes, exactly!

Regina Carver

January 29, 2018

I speak as a parent, grandparent and great grandparent. My words may make others uncomfortable at times but my family knows the story that comes with the meat on the table when they visit. My husband and I appreciate the statement you and your family are making. Thank you for enduring.

Cheves Leland

January 29, 2018

Thank you. We need words like these and action, no standing on the sidelines watching.


January 30, 2018

Right on! You put words to that which I feel. Shoulder to shoulder, man.

Vernon Cross

February 04, 2018

Highly commendable “non-strategy.” If we compromise our soil so monoculture agronomics fueled by corporate chemical interests are able to continue to contaminate and deplete the very lands that sustain us, we contribute to a non-sustainable food industry for our grandkids, as well as dance upon the graves of the Plains Indians who died during the New World holocaust.

raymond vosilla

February 07, 2018

You are doing a great job to protect our future children and that is the most important thing in life a healthy loving FAMILY
jim newton

February 08, 2018

Once again, I find your blog to be spot on topic and very well communicated. While I understand your desire as a businessman to not offend a single customer, you seem to realize that one of the goals of any business is to promote their business and its philosophy with any communications they make. A blog, therefore, should in my opinion be more slanted toward the philosophy of the business and less towards the nuts and bolts of marketing. You handled it just right, and much better than most of us who do not have your writing skills.

I don’t know if you consider yourself a member of the “left” or not. Recently I responded to a social media comment that the “left” was using fascist tactics to deny our current administration the right to express their views. I had to respond that speaking out against false statements that are tweeted out on a daily basis is not using fascist tactics at all: It is registering honest resistance to statements which are put forth against the hard won principles and freedoms that were initiated by the founding fathers of this country when they created and fought for our republic. We, as Americans can do no less. Of course, not everyone in any country agrees on every issue. I happen to agree with everything I have read from you and I celebrate and enjoy your skill in expressing those principles and feelings.

Wever Weed

February 08, 2018

Brands, to be effective, must make a consistently believable promise. Wild Idea Buffalo’s brand promise, for me, is restoration of the Great Plains with sustainably grown, humanely harvested buffalo. A website picture or video of buffalo grazing tranquilly on a restored small piece of the Great Plains shows only, I am pretty sure, the consistent work of mind, body and soul of each member of the Wild Idea company. Part of that work, certainly Dan’s writing, has to be political because convincing more and more and more people of the worthiness of restoring the Great Plains and of the strength and intentions of forces against that restoration has been a consistent part of the company’s brand promise from the beginning. Now, all those years later, we know there is a company, a group of dedicated people, wiling to build and support the Wild Idea Buffalo brand, and that actually does give some tranquility to me. So thank you to all the employees — past, present and future — of the Wild Idea Buffalo company for a brand promise I believe.

Mary Burrows

February 08, 2018

You are so right, Dan! Thank you for sharing…

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