November 06, 2020
For the past twenty-three years, Wild Idea and affiliated ranch partners have had their boots on the ground - working hard to regenerate and preserve the American Great Plains, by bringing back the bison. Introducing the Wild Idea Work Boot!
November 03, 2020
Our partnership with Patagonia and our new line of Wild Idea Work Boots was recently highlighted in our local community.
October 29, 2020
Our partnership with Patagonia and the limited new line Wild Idea Work Boot was recently brought to light in a full-length GQ article
September 17, 2020
Read an interview with Yvon Chouinard, Founder of Patagonia and his passionate work concerning regenerative agriculture.
September 03, 2020
“O’Brien has become something of a legend in the conservation community, thanks to his efforts to protect and restore the native prairies of the northern Great Plains.
January 17, 2020
Last month, Dan was an honored speaker at the 19th Annual Edward & Nancy Dodge Lecture presented by Johns Hopkins Center for a Livable Future. During his time there, they sat down with Dan for a Q&A, which was recently released online.
We wanted to take this opportunity to share that conversation with you, so we’ve provided a transcript of Dan’s interview where he discussed, "Bison, Prairies and Climate Change".
July 20, 2019
Our own Carbon Cowboy, Dan O’Brien was recently featured in Men’s Journal magazine. Whoop, whoop!
We are delighted to share with you this well written, informative article that gets to the heart of the matter of buffalo ranching and the restoration of the northern Great Plains.
May 21, 2019
You are going to love this short film, "The Return of the American Bison," produced by Nebraska Educational Television. It features our very own Dan O'Brien, with the majority of the bison footage filmed on our ranch. The drone shots are spectacular, and they will give you a better idea of where your buffalo meat comes from and how it is raised. You don’t want to miss it!
December 07, 2018
As the year winds to a close, we reflect back on all that we have been able to accomplish. It is all driven by you, our caring customers who care about how your food is raised. We truly appreciate your support and offer you heartfelt thanks for giving us the opportunity to continue our greater mission of prairie conservation.
Yvon Chouinard and Dan O'Brien discuss what drives them in their mission in an interview with SDPB. Have a listen.
November 08, 2018
A well known businessman who spoke Saturday in Rapid City praised the role of a South Dakota bison ranch in sparking an agricultural revolution.