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In the News

November 06, 2020

Patagonia Introduces Wild Idea Work Boots

For the past twenty-three years, Wild Idea and affiliated ranch partners have had their boots on the ground - working hard to regenerate and preserve the American Great Plains, by bringing back the bison. Introducing the Wild Idea Work Boot!

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November 03, 2020

Argus Leader: South Dakota Bison Ranch Partners with Patagonia

Our partnership with Patagonia and our new line of Wild Idea Work Boots was recently highlighted in our local community.

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October 29, 2020

GQ: Can These Boots Help Save the Planet?

Our partnership with Patagonia and the limited new line Wild Idea Work Boot was recently brought to light in a full-length GQ article

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September 17, 2020

Patagonia Provisions: An Interview with Yvon Chouinard

Read an interview with Yvon Chouinard, Founder of Patagonia and his passionate work concerning regenerative agriculture.

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September 03, 2020

Men's Journal: "Rancher Taking on Climate Change"

“O’Brien has become something of a legend in the conservation community, thanks to his efforts to protect and restore the native prairies of the northern Great Plains.

Dan O'Brien

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January 17, 2020

"Bison, Prairies and Climate Change"

Last month, Dan was an honored speaker at the 19th Annual Edward & Nancy Dodge Lecture presented by Johns Hopkins Center for a Livable Future. During his time there, they sat down with Dan for a Q&A, which was recently released online.

We wanted to take this opportunity to share that conversation with you, so we’ve provided a transcript of Dan’s interview where he discussed, "Bison, Prairies and Climate Change".

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July 20, 2019

Dan O'Brien Our Carbon Cowboy Featured in Men's Journal

Our own Carbon Cowboy, Dan O’Brien was recently featured in Men’s Journal magazine. Whoop, whoop!

We are delighted to share with you this well written, informative article that gets to the heart of the matter of buffalo ranching and the restoration of the northern Great Plains. 

Dan O'Brien

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May 21, 2019

The Return of the American Bison

You are going to love this short film, "The Return of the American Bison," produced by Nebraska Educational Television. It features our very own Dan O'Brien, with the majority of the bison footage filmed on our ranch. The drone shots are spectacular, and they will give you a better idea of where your buffalo meat comes from and how it is raised. You don’t want to miss it! 
Buffalo Herd

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December 07, 2018

South Dakota Public Broadcasting: A Conversation with Yvon Chouinard & Dan O'Brien

As the year winds to a close, we reflect back on all that we have been able to accomplish. It is all driven by you, our caring customers who care about how your food is raised. We truly appreciate your support and offer you heartfelt thanks for giving us the opportunity to continue our greater mission of prairie conservation.

Yvon Chouinard and Dan O'Brien discuss what drives them in their mission in an interview with SDPB. Have a listen.

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November 08, 2018

Rapid City Journal: Wild Idea Gets Ink and Praise

A well known businessman who spoke Saturday in Rapid City praised the role of a South Dakota bison ranch in sparking an agricultural revolution.

Yvon Chouinard, founder of the outdoor clothing company Patagonia, participated in a public discussion of environmentalism with Dan O’Brien, founder of Wild Idea Buffalo Company.

Yvon Chouinard & Dan O'Brien

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