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February 11, 2020


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The Heart of Humanity

They say as a country we are divided and that we have dug our heels into what will help each of us personally. Perhaps that is true. But I hear about our division more than I see it.

Recently, I was on a flight back from seeing my family in Arizona, when over the sound system came a request for anyone with medical experience to go to the front of the airplane. Within minutes, there were five people offering their services. From where I was seated, none of these folks seemed to know one another or the person needing medical treatment. The group huddled for a briefing from the flight attendants and then the medical volunteers got to work quietly, cooperatively and with hands moving efficiently. No one seemed to be concerned about race, political party or other. The attention was focused on helping someone in need.Once we landed, another announcement came over the speakers informing us that we would need to stay seated until emergency medical professionals were able to come aboard and carefully evacuate the passenger. There were no grumbles. No usual huffs of inconvenience. Just concern and empathy for the person suffering. As I sat there watching the scene unfold, I was struck by how united everyone seemed to be and how it shifted the feel of the environment on the plane. Immersed in the warmth of the Kumbaya moment, the 4-H pledge that I had recited many times as kid ran through my mind;

I pledge my head to clearer thinking,
My heart to greater loyalty,
My hands to larger service,
and my health to better living,
for my club, my community, my country, and my world.

“That’s a pretty good pledge – good words to live by”, I said to myself.

The scenario and the pledge have stayed with me. It has also caused me to take an inventory of my life’s efforts and the purpose of those efforts. My life has revolved around food in some form since I was a kid reciting the 4-H pledge. From growing, raising, preparing, to serving it, food has been at the core. Although not always easy or lucrative, it's been good work and has brought people together, united them even, if just for a couple of hours. All of us at Wild Idea Buffalo Company, are thoughtful in our greater mission of improving our environment, which includes respecting all things within that environment. The by-product of these efforts provides nutritious food for a healthier lifestyle. We do this wholeheartedly for us and for you (our community) too, and we'll keep our hands busy, working with intention, for our club, our community, our country and our world for generations to come. I may be naïve, but doing good really does make you feel good. Better yet... it's contagious! 

Story: Jill O'Brien

Photo Credit (sans second image): Jim Henderson


Alberta Kambestad

February 12, 2020

Thank you!!!

Karen Nolte

February 12, 2020

I, to, am a product of the 4-H Clubs, and often remember/recite the pledge with my siblings. Thank you for what you are doing for your community and your world.

Two dog

February 12, 2020

Its simple, its ancient:
Love one another

Dan Cohen

February 12, 2020

I don’t buy a lot of meat from you all, but it always fills my heart to do so.
Thank you for all you do.

Theresa L Anderson

February 12, 2020

Great story…Proud to be a member of this Great Country, Aho!!

Tom Conners

February 12, 2020

Great One Jill!, Our Indian ways are held intact by little write ups like Yours.

Paula J

February 12, 2020

You made me cry, Jill. Your words were beautiful, simple, heartfelt, and truthful. I will hold them in my heart and recommit to being one of those people who stepped up as well as trusting we are all connected. We need to remember more often how true it is. I appreciate your family’s mission; love your product, and I love the ceremony around the bison. Blessings to you and your community.

Jane Coe

February 12, 2020

Thank you, Jill, for your story. I am forwarding it to some friends and family. We all need to read the uplifting stories which make us feel a bit better about the future of our society. That no one on the plane showed anything but compassion is a sign humanity may not be as uncaring it sometimes seems.

Bruce Green

February 12, 2020


Thanks for reminding us that “The things that matter most must never be at the mercy of those that matter least.”. (Goethe)

Greg Olsen

February 12, 2020

In the service we left no one behind; it should be the same with all things living. Thank you for all you and your family are doing for The People.

Vernon Cross

February 12, 2020

This retired Arizona/Oklahoma paramedic is ever grateful for your testimony and your lifestyle choices. The impact you have on my household is especially beneficial.

James E. Swab

February 13, 2020

Thank you, Jill. It’s good to be reminded, occasionally, that we are all far more alike than we are different.

Walter Szewczyk

February 13, 2020

My family and I appreciate everything you do and stand for. We need more people like you and we will always be patrons 🙂


February 13, 2020

My heart is warmed! I tell my grandchildren (and myself) often “There is much more good in this world and in the people around us than we are ever led to believe by reading/viewing/listening to the news! Keep your eyes and hearts open to the good that is all around you every day!” I LOVE that you were reminded of the 4-H pledge! Keep writing!!!!!

Blake O'Quinn

February 13, 2020

the sun is our constant reminder that love and light embrace us always. we forget this at times, get caught up in whatever worldly duties confront us in the moment. inside our feelings of separation, when we get lost to our better selves and from one another, we can begin to recognize the pain this gives us. and naturally we want this to pass, to be relieved of this suffering we feel. we want to forgive ourselves and others of this error . . . because it was only a thought.

and when our forgiveness work has been thorough, this unforgiving thought will become amusing to us.


February 13, 2020

Beautiful. Totally spot on. Love (i.e care, concern, reaching out) really does make the world go ’round. When one can “feel” the love, it augments hope and gives courage a leg-up. Thank you.


February 13, 2020

Yes. Do good for others. It does spread.

Donna Fisher

February 14, 2020

Great message. For all you do, write, and create, thanks, Jill. Happy Valentine’s Day to the family and the crew at Wild Idea.
Joan Wollschlager

February 14, 2020

Hey Jill, proud to have said that 4-H pledge right alongside you a few times. We had a nice club full of good families and so many of those members went on to helpful, productive lives! :)

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