The Return of the American Bison

This past Friday, May 17th was Endangered Species Day. For us and for all of our sourcing partners - every day is endangered species day as it is a key element of our shared ranching model; to promote and provide a healthy ecosystem for ALL creatures to not just live but thrive.

Collectively, by returning bison back to their homeland we are now positively impacting over 300,000 acres of prairie grasslands.

We are always interested in sharing our story and the greater story of the bison and their significance and impact in our past and present world. "The Return of the American Bison" is an important film on their natural and cultural history, as well as the current state of conservation of the North American bison.

We are very proud to be part of this beautiful film - our founder, Dan O'Brien is featured and a majority of the buffalo/prairie footage was filmed on the Cheyenne River Ranch.

This film will take only 14 minutes of your time (although you might not want it to end), and will give you a better idea of where your buffalo meat comes from and the impact of its majestic return.

A big thank you to Nebraska Educational Television for telling the story and for including us. And... a big thank you to all of you for supporting ranchers whose main mission is conservation with an emphasis on supporting an intact ecosystem.

Enjoy the film!



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  • Thanks to our relative, the North American Bison, and to all who work to restore its place in Nature.

    Terrence Peterson
  • Beautiful film! Thank you for sharing it and all the work you do!

    Melissa Grieves
  • Very interesting and informative. Great to see the effort in this area of conservation.

    Jim Barnard
  • Thank you, is nice to have a little hope, that part of the grass lands & the buffalo are returning.

    Georgia Clark
  • Thanks for sharing. Beautiful animals. Beautiful scenery.

    Barbara Horton
  • What a treat to see this film. Thanks to NET for making it and for all you contributed to it and to the restoration of the prairie and the rightful and essential place of the bison in it. And also very important, every time an ecosystem like this is restored, another step is taken to the sequestering of carbon in the soil and the subsequent drawing down of it from the atmosphere. While few of us have the prairie outside our door to help restore, we all have ecosystems around us that have been degraded. Let’s all do what can in our own backyards. A a thousand thanks, Dan, and Jill, for your hard work and for being such an inspiration to us all.

    Linda Clark
  • looking good ,thank you for all your hard work

  • This is a great reminder of what greed does to the land and to nature. Thank you for you passion and dedication to this wonderful cause. Correcting the sins of our past so that nature can be brought back into balance. Beautiful creatures combined with caring people.

    Raymond Steege
  • Thank you, Dan and Jill.

    Penny Gray
  • This is beautiful! We need more people to take care of our buffalo. They are such a majestic animal and I love them. I am so happy you all are bringing them back to their home and healing the land.
    Love it.

    Dan Tornetta
  • Beautiful work – good to see more ranchers joining the cause. Appreciate your stewardship of the land and it’s energy Dan. Also deeply appreciate the service you provide to my family in providing excellent nutrition from a sustainable restorative community. Aloha!

    Josh Powell
  • Thank you for this informative, poignant and beautifully made film, and for the work that you continue to do so well.

    Mort Jaffe
  • Thank you

    Cindy Hess
  • Dan and Jill have been at the farming of Bison for many years. At every point of their lives they have made the health of Bison herds and the restoration of the prairie a goal. They are worth our recognition as a couple contributing to America’s sustainability. Thank you Dan and Jill.

    Chris Jensen
  • We must advocate for the future of the bison in our own way. We must help strengthen the Centra Herd in YNP & it’s genetically pure herd. Thank you Dan et al for doing this with this film to hep educate about the importance of protecting the bison for future generations.

    Susan Johnston

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