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April 18, 2019


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WTH Is Regenerative Agriculture?

There are many words that individuals, companies, farmers and ranchers use to help inform you, the consumer, on what makes them different. Inevitably, those words (natural, organic, sustainable, free range, etc) are hijacked by master marketers who put their spin on them and attach them to products that simply do not measure up. For instance, “regenerative agriculture” is used when promoting mono-cultural crops. It is a lie. There is nothing regenerative about massive acres of a mono-cultural crop.

back pasture on the cheyenne river ranch with a purple/pink sky

With that said, we get the, “What the heck is regenerative agriculture?” often.  

A little Google search provided the following definition:

Regenerative Agriculture is a system of farming and grazing practices that among other benefits, increases biodiversity, enhances ecosystems, enriches soils organic matter and rebuilds degraded soil biodiversity, improves watersheds, and captures the draw down of carbon in the soil. These practices reverse current global warming trends of atmospheric accumulation.

Bison Herd with Rainbows

And, from our in-house expert Dan O’Brien:
“Regenerative Agriculture is all about healthy soil. Industrial farming has turned much of the world’s soil into lifeless dirt. In the last decades, our soil has degenerated - from the fertile, moist, foundation of healthy food, to an exhausted, inert, chemical soaked medium where plants struggle to grow. By returning grain-free American Buffalo to the large landscape of the Great Plains we are restoring the co-evolution of grass and buffalo to regenerate the health of the soil and to keep carbon stored safely underground.” This creates a healthy ecosystem for hundreds of wildlife species and promotes clean air for us all. 

green pasture with dark gray clouds and sun set peeking through

Perhaps the best way to learn about regenerative agriculture is to hear directly from those that practice it. If you haven’t yet watched the short film “UNBROKEN GROUND” we highly recommend it. The O’Brien/Jones families are featured in the film (which was our favorite part... we’re a little biased) and will help shed a little more light on regenerative agriculture.

Unbroken Ground from Patagonia Provisions on Vimeo.



April 20, 2019

Hopefull and uplifting, this is a great video to watch as Spring moves across our beautiful land.

Wayne Fischer

April 20, 2019

Thanks, Wild Idea Buffalo for sharing this thoughtful video about regenerative agriculture. The food production strategies depicted the video reflect many years of work on the part of many people to develop sustainable food production methods that compliment efforts to conserve soil and water, while restoring and preserving natural habitat and resources. It is not a quick fix to a food production system that will be asked to do more with less.

Chris and Kim

April 20, 2019

Very informative film about a vital subject! Kudos to the O’Brien’s and others for seeking to escape the destruction of industrialized agriculture and embracing practices that respect biodiversity and health of the Earth.

Penny Gray

April 20, 2019

Inspirational. Gives me hope. Thanks so much for posting.


April 22, 2019

A great video. My husband and I learned so much.
Thanks for sharing.

Blake O'Quinn

April 23, 2019

exceptional short film, reminds me of Food Inc., and should be seen by every living person on the planet. we need to step up our game against the powers that continue to drive rapid climate change. we must all embrace a better narrative which can win in the political arena and forge better policy for everyone’s future now.

Wild Idea is the very embodiment of green engineering for a sustainable future. just love you guys!

Leroy Haeffner

May 29, 2019

God Bless you keep after it!

Alan Anderson

July 31, 2019

Outstanding video. Keep up the good work you guys.

Angela Anderson

May 30, 2020

What is WTH

jill obrien

May 30, 2020

Angela – What The Heck! ;)

Mark Moench

May 30, 2020

Thank you for helping us understand and embrace regenerative agriculture. I love being able to share with friends, not only the bison, but the thought processes behind your “wild ideas”. We had to cancel our trip to visit you this month but hope to be able to make plans again sometime in the near future. Y’all stay healthy!!

William Swaney

May 30, 2020

How do you find salmon from Lummi Island?

Angela A Anderson

May 30, 2020

Thanks Jill ‘fuer die Aufklaerung’. I always stumble over abreviations.
hope you are all well. Spending a week in the BWCAW next week.Can’t wait to get out


June 01, 2020

I’m not a true believer regarding man made climate change but I do know factually that large corporate farms have much less bio diversity than smaller family farm operations. Continued success & Thank You Patagonia & Wild Idea Buffalo co for continuing my education.

Bruce Green

June 05, 2020

Oh, give me a home
Where the bison eat Brome
Where the deer and the antelope play
Where never is heard a word from the herd
In the winter give us Timothy hay. 🤔🤸‍♀️😊🤸‍♀️

Iain Climie

December 03, 2020

Good stuff and have a look at Gabe Brown’s soil restoration work in North Dakota and my own jottings on food security on the Climate Coalition website- although I bow before those at the sharp end!

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