Wild Idea Buffalo Company’s Mission is to regenerate the prairie grasslands, while improving our home planet and our food supply, by bringing back the bison.

"I have dedicated my life to preserving and restoring the Great Plains grasslands. These same principles are the foundation of Wild Idea Buffalo Company. By returning the bison to their native homeland, we're not only re-wilding a threatened ecosystem, we are keeping prairies intact, with carbon stored safely underground, and producing the healthiest red meat on the planet." Dan O'Brien, Founder.

Wild Idea Buffalo Company was founded to fulfill this mission and to offer an alternative to the industrialized food system. The idea was simple: offer a delicious, healthy, 100% grass-fed meat to consumers interested in supporting a healthier planet and a sustainable food supply.

Today, it’s difficult to eat with a clear conscience, and it has become more important to know where our food comes from, and how it was raised. Dan’s vision started in 1997, in an effort to restore his battered 1,000-acre ranch back to health, he returned Bison, the keystone species and North America’s largest herbivore to the native rangeland of his ranch. Dan’s holistic management approaches, along with the bison’s ability to regenerate and nurture the soil naturally, have revitalized the damaged prairies. By aligning our actions with nature, we are able to restore the health of the prairies, provide habitat for hundreds of species, respectfully care for the animals and keep carbon safely stored underground. These actions improve our home planet and provide a healthy, red meat alternative, that can be consumed with a clear conscience for people who care about environmental sustainability and our food supply.

But there is much more work left to be done. Our grasslands remain under siege from Industrialized Agriculture and need our continued attention and help. Native prairies are being plowed up and turned into vast monoculture grain fields to produce food for confined animal feeding operations (CAFOs). These unsustainable farming practices destroy intact prairie ecosystems by, threatening plant and animal species, damaging our water supplies, releasing billions of metric tons of carbon into the atmosphere, which is one of the major contributors to global warming. The trickle-down effect is unhealthy food for humans and an impoverished planet for us all.

That’s why our commitment to Wild Idea’s founding principles remain stronger than ever and it’s catching on. Our growing affiliation with other independent, like-minded ranchers, Tribal herds, and the Nature Conservancy, are now positively impacting over 300,000 acres of prairie grasslands. The vision continues and is driven by people like you – people who care about the food they eat and the world we share. Together, one bite at a time, we can make a difference.