Dan O'Brien, Our Carbon Cowboy, Featured in Men's Journal


Our own Carbon Cowboy, Dan O’Brien was recently featured in Men’s Journal magazine. Whoop, whoop!

We are delighted to share with you this well written, informative article that gets to the heart of the matter of buffalo ranching and the restoration of the northern Great Plains. 

Read the full article here.


  • Posted on by Bruce Green

    “Since he was a kid, was all he ever did.
    Just seemed that he was born to ride.
    Even claimed he was a Carbon Copy of
    The All-around Cowboy 1965. "

    From Carbon Copy Cowboy by H. B. Green


  • Posted on by Blake O'Quinn

    Dan and Jill, you embody the best of conservation practices that can and should be followed by every other rancher in the world. your efforts come full circle. they ripple out as blessings on the land and the people, making a difference that others must support for the clear-headed perception you bring. it’s the only way to go, really.

    thank you, again, for all the wholesomeness and inspiration you have brought to us.

  • Posted on by Ray

    Its all about the Prairie sustainability! Good job!

  • Posted on by Jim Berlin

    Great article. I have been a customer for a while and enjoy all the Wild Idea products and hope to meet Dan and Jill sometime. Keep on keeping on!

  • Posted on by Joann Wainscott

    This was an excellent article! Thanks to Wild Idea, Dan O’Brian, and Mens Journal for writing and publishing it!

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