For 25 years, Wild Idea has provided our customers with the healthiest meat on the planet, set the highest bar for animal welfare, and offered the best meat for the environment and future generations. As part of these efforts, we've taken a step further to make our commitment official through certifying agencies like the USDA, ROC, AGW, and the National Audubon Society.
Wild Idea Buffalo Company is the first buffalo operation in the United States to obtain ROC certification. The ROC certification is overseen by the Regenerative Organic Alliance, a group of experts brought together by the Rodale Institute, Dr. Bronner's, and Patagonia. This certification evaluates operations against three pillars of Soil Health and Land Management, Animal Welfare, and Farmer and Worker Fairness. Obtaining this certification also requires that you are certified organic by the USDA. By looking at a variety of standards, including land coverage, crop rotation, soil disturbance, rotational grazing, composting, and freedom from synthetic fertilizers and pesticides, the Regenerative Organic Alliance and the ROC certification have become the gold standard in soil health regeneration.
As part of our ROC certification, we are required to be certified organic by the USDA, which we are proud to say we have achieved. To be certified as an organic operation by the USDA, our buffalo must be managed organically from the last third of gestation; have year-round access to the outdoors and access to certified organic pasture for the entire grazing season; be raised on certified organic land that meets all organic crop production standards; be fed 100% certified organic feed; and be managed without antibiotics, added growth hormones, mammalian or avian byproducts, or other prohibited feed ingredients. We partnered with California Certified Organic Farmers (CCOF) to obtain our USDA Organic certification, allowing for 2% of our certification fees to go towards education, financial assistance for organic farmers, and grant provision through the CCOF Foundation.
Our founder Dan O'Brien will often say that Wild Idea Buffalo Company is not a meat company; given that Wild Idea started from his love of birds and his desire to see the Great Plains regenerated, it makes sense that we pursued a certification through the National Audubon Society. This voluntary certification promotes ranch management practices that provide habitats for grassland birds. To obtain this certification, ranches must meet a set of strict habitat management protocols, in addition to protocols related to forage and feeding, animal health and welfare, and environmental sustainability.

Animal Welfare Approved

In everything Wild Idea Buffalo does, we want to ensure that we are putting the buffalo first. This certification, provided through A Greener World (AGW) guarantees that an animal is raised outdoors on pasture or range for their entire life on an independent farm. Additionally, it requires yearly audits of production, transport, and slaughter practices.

Certified Grassfed

Also provided through A Greener World (AGW), the Certified Grassfed certification guarantees that food products being sold come from animals fed a 100% grass and forage diet who are raised outdoors on pasture or range and who are managed according to the highest welfare and environmental standards.
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