Meet Colton Jones

In Part III of our “Meet the Family” video series, we are happy to introduce the hardworking Colton Jones! Not only is he the son-in-law of Dan & Jill and husband to General Manager, Jilian Jones - but he’s also the Cheyenne River Ranch Manager and Wild Idea’s Sourcing Manager.

Patagonia Introduces Wild Idea Work Boots

For the past twenty-three years, Wild Idea and affiliated ranch partners have had their boots on the ground - working hard to regenerate and preserve the American Great Plains, by bringing back the bison. Introducing the Wild Idea Work Boot!

Meet Dan O'Brien

In Part II of our “Meet the Family” video series, Founder and Carbon Cowboy of Wild Idea Buffalo Company, Dan O'Brien shares how he got started in bison ranching, and how he was doing “regenerative agriculture before it was cool.”

Ghosts of the Great Plains

Dear Friends, This past summer, our main wholesale partner, Natural Grocers, sent a film crew out to the ranch to capture our process. They spent a week with us, documenting our daily lives and telling our story. The end result is a film appropriately titled “Ghosts of the Great Plains.” It captures not only our collective environmental responsibility but also our shared history and the social responsibility we all bear. 

Meet Jilian Jones

Many of you are aware that the founder of Wild Idea Buffalo Company is Dan O'Brien. But, over the past 21 years (Yes, it's really been 21 years!), more of the family has become integrated into the business and have vital roles that continue to move our greater mission of regenerating and conserving the American Great Plains Prairie forward. So, meet Jilian Jones, daughter of Dan & Jill O'Brien and Wild Idea's General Manager.

The Return of the American Bison

You are going to love this short film, "The Return of the American Bison," produced by Nebraska Educational Television. It features our very own Dan O'Brien, with the majority of the bison footage filmed on our ranch. The drone shots are spectacular, and they will give you a better idea of where your buffalo meat comes from and how it is raised. You don’t want to miss it! 

Humane Field Harvest & Processing Video

They say that a picture is worth a thousand words, but a video is worth a million... In past blog posts we have described and shown detailed images of our field harvest and processing facility, but we wanted to bring you in a bit closer for a full transparent view.

"Time-Out" In The Buffalo Herd

A couple of weeks ago we reminded you of the ingredients of our buffalo meat: Fresh Water, Native Grass, & Pure Sunshine. We thought you might enjoy seeing our buffalo in their natural world. Our herd roams over the prairie much like they did over a thousand years ago, regenerating the earth as they graze naturally. Click through to watch the video and be transported to a bison herd roaming on the prairie. 

Best Burger Ever!

Wild Idea’s “Buff Burgers” are perfect for the conscientious carnivore, that doesn’t want to compromise on taste. Or, maybe you just want to indulge in the best burger of your life! Watch our video to learn why our Buff Burgers" always get 5 STAR ratings!

On Your Mark, Get Set, Go Buff!

In today’s fast paced world eating healthy can be a challenge. It’s times like this where convenient, healthy, fast food can literally be a lifesaver! Get deliciously Buff with our Buff Burgers! Pre-seasoned to perfection, handcrafted into 6 oz. portions, individually wrapped and sold in (you guessed it) a six pack! Getting fit is as easy as 1) Thaw. 2) Cook. 3) Eat!

Home For The Holidays

A few weeks ago, we moved the buffalo into the pasture that borders the Cheyenne River in preparation for moving them onto their winter pasture on the Buffalo Gap National Grasslands over Thanksgiving weekend. Each time we do this, I am reminded of the first epic event that took place 14 years ago. 

The Dream Continues

When the Great Plains were young there were no humans to manage them. It was like one enormous ranch, managed on the single principal of natural selection. In those days the Great Plains changed so slowly that, for all practical purposes, they were in stasis - perpetually beautiful and wild.
Close (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now
Adjust text colors
Checked mark
Adjust heading colors
Checked mark
Adjust background colors
Checked mark