In the News

Meat With a Side of Cortisol

Our Food Supply More than 90% of cattle and buffalo in the U.S. are sent to feedlots and slaughterhouses. The process...
In the News

No To Beefalo

A recent NPR article touts beefalo as “the healthy meat of the future.” Beefalo is a buffalo-cow hybrid ­that represents the latest in the heartbreaking history of the American bison.  For years, speculators have been crossbreeding buffalo with cows and selling the resulting beefalo as a marketing gimmick. 
In the News

The Truth Of Our Food Supply

Recently the New York Times released a three-part video series titled “We’re Cooked”. If you didn’t see it, the links to the series and other articles that we reviewed for reference are located at the bottom of this post.  Here are some highlights.
In the News

Patagonia Introduces Wild Idea Work Boots

For the past twenty-three years, Wild Idea and affiliated ranch partners have had their boots on the ground - working hard to regenerate and preserve the American Great Plains, by bringing back the bison. Introducing the Wild Idea Work Boot!
In the News

Argus Leader: South Dakota Bison Ranch Partners with Patagonia

Our partnership with Patagonia and our new line of Wild Idea Work Boots was recently highlighted in our local community.
In the News

GQ: Can These Boots Help Save the Planet?

Our partnership with Patagonia and the limited new line Wild Idea Work Boot was recently brought to light in a full-length GQ article
In the News

Patagonia Provisions: An Interview with Yvon Chouinard

Read an interview with Yvon Chouinard, Founder of Patagonia and his passionate work concerning regenerative agriculture.
In the News

Men's Journal: "Rancher Taking on Climate Change"

“O’Brien has become something of a legend in the conservation community, thanks to his efforts to protect and restore the native prairies of the northern Great Plains.
In the News

The Density of Nutrition

Once again, an article with an overload of information landed on our desks. So – we dove in and this time our dive was into nutrition (it’s National Nutrition Month) and specifically nutrition around protein. This of course is subjective depending on what you read or who you talk to, but our resources are reputable and are noted at the end of this post.
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