Two Announcements!


Wild Idea Buffalo Co. was this years recipient of their communities Sustainability Award! Dan and Jill accepted the award on behalf of their family (son Lucas, daughter Jilian, son-in-law Colton), the crew at Wild Idea and the ranchers from whom we source product and who maintain our high standards. Most importantly, we want to thank our customers—without their commitment to sustainability and concern for how their food is raised, there would be no Wild Idea Buffalo Company.

To read the whole story, click here.


Hot off the PRESS! Dan O'Brien's new book "Great Plains BISON"!

GREAT PLAINS BISON traces the history and ecology of this American symbol from the origins of the great herds that once dominated the prairie to its near extinction in the late nineteenth century and the subsequent efforts to restore the bison population.  

Carter Roberts, CEO of World Wildlife states; "Dan O'Brien describes our relationship with the buffalo and the moral imperative to keep this wild creature, its landscape, and our indigenous cultures from going completely extinct. A must-read!" 

Author signed copies available now! Buy here.


  • Posted on by Philippe DEREURE

    Hello Mister O’Brien
    Do you know when this new book will be translated into French ? (my english is too poor to read it in French)
    I read, a few years ago , in french,” the rites of autumn” and ” buffalo for the broken heart” and I discovered last month: “Wild Idea”; so I spent my month of july with you , your beautiful family … and your herd of bison. I looked for the “Cheyenne river ranch” on google earth, and I think I found it, and it’s even possible to see the truck slaughterhouse … but not the bisons !!
    So I am in a hurry to read more !
    I want to taste your meat, Unfortunately it is not possible to send it in France !
    I admire your action for ecology, and thank you for all this work to “make our planet great again”
    Best regards

  • Posted on by Nancy Haag

    All props to you guys and the works you do. Love all you do! Do you have any idea when Dan’s latest book will be available to Kindle readers?

  • Posted on by David

    WELL deserved. Mother Earth is better off for your TLC and labors of love.

  • Posted on by pat

    Kudos! Congratulations!

  • Posted on by Cheves Leland

    Great news and well-deserved.

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