Let My People Go Surfing

Name: Let My People Go Surfing
Brand: Wild Idea Buffalo Co.
SKU: PR-BK-GG-LS-99P
Price: 13.00 USD
Availability: InStock

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Learn about our certifications

OUR DEDICATION TO THE PRAIRIE IS MORE THAN JUST WORDS ON A WEBSITE.

For over 25 years, Wild Idea has provided our customers with the healthiest meat on the planet, set the highest bar for animal welfare, and offered the best meat for the environment and future generations. As part of these efforts, we’ve taken steps to make our commitment to our mission official through certifying agencies like the USDA, ROC, AGW, and the National Audubon Society.

REGENERATIVE ORGANIC CERTIFIED - SILVER

Our family's ranch, Cheyenne River Buffalo Ranch, is the first buffalo operation in the United States to obtain Regenerative Organic Certification (ROC) status. The ROC certification is overseen by the Regenerative Organic Alliance, a group of experts brought together by the Rodale Institute, Dr. Bronner’s, and Patagonia. This certification evaluates operations against three pillars of Soil Health and Land Management, Animal Welfare, and Farmer and Worker Fairness. Obtaining this certification also requires that operations be certified organic by the USDA. By looking at a variety of standards, including land coverage, crop rotation, soil disturbance, rotational grazing, composting, and freedom from synthetic fertilizers and pesticides, the Regenerative Organic Alliance and the ROC certification have become the gold standard in soil regeneration.

LEARN MORE ABOUT REGENERATIVE ORGANIC CERTIFICATION

USDA ORGANIC

As part of our ROC certification, we are also proud to be certified organic by the USDA. To be certified as an organic operation by the USDA, our buffalo must be managed organically from the last third of gestation; have year round access to the outdoors and access to certified organic pasture for the entire grazing season; be raised on certified organic land that meets all organic crop production standards; be fed 100% organic feed; and be managed without antibiotics, added growth hormones, mammalian or avian by products, or other prohibited feed ingredients. As part of this process, we also partnered with California Certified Organic Farmers (CCOF) to obtain our certification, allowing for 2% of our certification fees to go towards education, financial assistance for organic farmers, and grant provision through the CCOF Foundation.

LEARN MORE ABOUT USDA ORGANIC

Audubon Certified Bird Friendly Land

Our founder Dan O’Brien will often say that Wild Idea is not a meat company, but a prairie regeneration company. Given that this company started from Dan’s love of birds and his desire to see the Great Plains restored, it made sense to partner with the National Audubon Society to get our land certified. This voluntary certification promotes ranch management practices that provide habitats for grassland birds. To obtain this certification, ranches must meet a set of strict habitat management protocols, in addition to protocols related to forage and feeding, animal health and welfare, and environmental sustainability.

LEARN MORE ABOUT AUDUBON

Animal Welfare Approved

In everything Wild Idea Buffalo does, we want to ensure that we are putting our animals and their needs first. Our Animal Welfare Approved Certification through A Greener World guarantees that animals are raised outdoors on pasture or range for their entire life. It also verifies that animals spent their entire life on an independent farm. This certification is audited yearly and oversees production, transport, and slaughter practices.

LEARN MORE ABOUT AWA BY AGW

Certified Grassfed

Also provided by A Greener World, the Certified Grassfed certification guarantees that food products being sold come from animals fed a 100% grass and forage diet, who are raised outdoors on pasture or range, and who are managed according to the highest welfare and environmental standards.

LEARN MORE ABOUT CERTIFIED GRASSFED BY AGW

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life - a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Let My People Go Surfing

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