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This All Started with a Single Wild Idea

In 1997, Dan O’Brien traded his cattle for buffalo to help restore the prairie. Nearly 30 years later, his family carries that idea forward on the Cheyenne River Ranch in South Dakota.

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Our dedication to the prairie is more than just words on a website.

Wild Idea Buffalo is the first Regenerative Organic Certified® buffalo operation in the country. We are proud to be USDA Organic and to raise our Certified Grassfed and Animal Welfare Approved buffalo on Certified Bird Friendly Land.

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