Meet Dan O'Brien

In Part II of our “Meet the Family” video series, Founder and Carbon Cowboy of Wild Idea Buffalo Company, Dan O'Brien shares how he got started in bison ranching.

So, give a watch, and a listen to Dan's story of how he was doing “regenerative agriculture before it was cool.”

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  • Dan, as a long time customer, who first learned about your intent in bringing the Buffalo back to the grasslands of the Dakota’s via a PBS documentary, I can not be more happy that you had the forethought, energy and perseverance to pursue this endeavor. Please do not ever forget to realize how many of us appreciate all of your efforts. In a time when many are dubiously labeled heroes, to the extent that the term has been marginalized, your Wild Idea has been a great example of what a person of ethics can achieve. One of my favorite Brewer and Shipley songs titled, Rock Me On the Water, starts with the lyric: Oh people, look around you, The signs are everywhere, You’ve left it for somebody other than you To be the one to care….Well Dan you did NOT leave it for somebody other than you to be the one to care. Thank you so much for all that you do, mentally, physically and in every way.

    Mick Whaley
  • Great Job Dan! The Videos are a must to view, get the mood set daily😊

    Tom Conners
  • Herein is the story of the Green New Deal in microcosm. Here’s hoping the youthful folks just starting to get elected to our federal legislative bodies get a load of what you’ve already managed to get done. Wait ‘til they digest what Wild Idea is in the hallowed halls of D.C., if they haven’t already. How can I send a gift basket with your book to Representative Alexandria Ocasio-Cortez’ office?

    Vernon Cross
  • Thank you Dan, for the care you give to our earth. .

    Phyllis Kerr
  • Awesome story. Thank you.

    Mary Rodriguez
  • Well said Dan! Succinct and eloquent as always. Thank you for all that you and Jill created and for beginning a veritable, treasure that will be a priceless legacy to pass on to your children and grandchildren. Looking forward to our next visit to your ranch. Glad to be supporting WIB, one delicious forkful of bison at a time!

    Chris and Kim
  • Dan, I wish we had more people like you.


    Gerhard Assenmacher
  • Great job Dan! If there were only more people like you doing conservation work like this it would be a better world.
    Looking forward to your next book.
    Lou leg.

    Paul Niesen
  • Thank you for being a beacon of light in this often dark world!

    Lisa Musgrave
  • The work you have done there Dan is just amazing and inspiring, especially for a small bison farmer like myself :) I am working towards this symbiotic relationship with the land, and you, your book, your company, they are all a beacon. I appreciate your hard work and sacrifices, I understand the toll and the stress. I’m just impatient with the timeline…but I am learning :)

    Liz Riffle
  • Just love this one. This man and what he has done for the great plains is nothing short of a miracle. And the buffalo meat is amazing. Dan and family THANK YOU for everything you all do and have done to bring this part of the US back to life!!

    Brenda Curwick
  • Dan,

    As usual your story and video of the healthy grass has made my snowy day up here in Idaho much better..Todays weather calls for a home made pot of wild idea buffalo chili.

    All the Best

    Bill and Cpt Roy up in Idaho

    Bill and Cpt Roy
  • Hi Dan – Thanks so much for your lifelong effort to preserve and restore such an important part of our environment. I am so glad that you have family to keep on with your work after you are gone. You are one of the few people who truly understand the great importance of maintaining the natural habitat and the animals which are incredibly important to human health. With love and gratitude, Don Meyer

    Don Meyer
  • Dan – I love your story, I’ve read your books, I live in Denver and I hope to visit you on your ranch sometime in the next year. I’m about your age.

    Jim DeWall
  • Thank You for preserving our land and state. Jim Maloney, Sioux Falls, SD

    Jim Maloney

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