Our Name, Our Brand


Wild Idea Buffalo Company was born out of a vision to regenerate the prairies, while improving our environment and food supply by bringing back the buffalo. We've been going for 24 years strong now, and in that process, our branding has evolved to better represent the change that is transpiring on the prairie.

We are delighted to introduce our new logo, which we feel embodies strength and power of the buffalo making a comeback. We hope you like it too.

We also have a new website, with updated informative content, and we hope, a more user-friendly shopping experience for you.

Please feel free to share your experiences with us and let us know what you think.

Thank you for caring where your food comes from and how it is raised. Because of your support, the American Buffalo are coming back, regenerating the prairies and improving our environment, and offering you an alternative red meat to the industrialized food supply!




  • Posted on by Jerry & Norma Reynolds

    Jill and Dan, Thank you for this information about the changes in the logo and website. Yes, we care deeply where our food comes from. In these crazy times, there are all kinds of questions of origin and content; but we know we can trust you, your company, the Buffalo themselves, what they eat, and the goodness of the products produced. No matter what we can be confident to order from Wild Idea Buffalo and feel safe about what we are putting into our bodies. There is no other company anywhere that provides that assurance. It is also so wonderful to know the people themselves that do the harvesting and packaging. To know your hearts and caring for the animals and the prairies they come from. Thank you so much from what you do.

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