Patagonia Introduces Wild Idea Work Boots
For the past twenty-four years, Wild Idea and affiliated ranch partners have had their boots on the ground - working hard to regenerate and preserve the American Great Plains, by bringing back the buffalo.
Many of you may also know that we are the supplier and producer of Patagonia Provisions Jerky. Like us, they too were interested in ways to use all the parts. After thorough testing, boots became the answer for Patagonia's "Work Wear" line. Last year the "Wild Idea Work Boot" was introduced and they've been widely popular!
Get a closer look at the "wild ideas" behind the family and our mission, by stepping into this short film!
Video used with permission by Patagonia