Patagonia Provisions: An Interview with Yvon Chouinard
Sep 17, 2020
"We’ve come to the conclusion that the best thing we can possibly do is support regenerative agriculture. I don’t know of anything else that can really solve global warming. Sure, we could try to stop using fossil fuels. Good luck with that. Good luck with going against Exxon and all those big energy companies. We’d end up spending a lot of money doing effectively nothing if we tried to take them on. Instead, what we’re learning about capturing carbon with agriculture is encouraging. See, with organic agriculture, you remove all the harmful chemicals, but that’s about it. With regenerative agriculture, you’re able to grow more nutritious, better-tasting food; you’re growing topsoil; and you’re capturing carbon—so it’s a way of farming that’s a win-win-win-win situation. I see it as a real positive solution. It’s our best hope."
Photo Credits: Jimmy Chin
4 comments
I have been in love with Wild Idea buffalo since I first read “Buffalo for the Brokenheart” in 2004…I budget my spending to choose to afford your premium meat because it’s healthier for both me and the planet. Now that I see Patagonia uses your meat for their Provisions line—well, I love you all even more!! Thanks for being the change and modeling the possibilities.