Packaging that protects your order — and respects the Earth.

SUSTAINABLE PACKAGING

Packaging that protects your order — and respects the Earth.

All of our packing material is 100% recyclable, and our foam inserts are composable. We ship with Cruz Foam, a sustainable replacement to traditional foam inserts.

100% curbside-recyclable cardboard materials that are designed to keep your order protected in transit

Our Standards

We care about what happens after your Wild Idea box lands at your door. The packaging we source is built to protect your order and honor the land it comes from. We use recyclable materials and compostable foam insulation to reduce waste — while still delivering the cold-chain performance your shipment needs to stay fresh during shipment.

About Cruz Foam

Cruz Foam is made from food waste and starch, engineered to protect products in transit while supporting a lower-waste end-of-life. It’s designed to biodegrade under composting conditions and can support soil health when properly composted.

  • Made of food waste & starch
  • Made on existing manufacturing equipment
  • Decomposes in ~45 days or less (as fast as a banana peel)
  • Improves soil health

*Decomposition time is based on composting conditions; timeline may vary depending on environment.

About Cruz Foam

What you’ll see when your box arrives

Here’s a look at how your order is packed and protected.

The story behind the wild idea packaging

Watch the collaboration story with Cruz Foam and Atlantic Packaging

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