What Is Regenerative Agriculture?


There are many words that individuals, companies, farmers and ranchers use to help inform you, the consumer, on what makes them different. Inevitably, those words (natural, organic, sustainable, free range, etc) are hijacked by master marketers who put their spin on them and attach them to products that simply do not measure up. For instance, ā€œregenerative agricultureā€ is used when promoting mono-cultural crops. It is a lie. There is nothing regenerative about massive acres of a mono-cultural crop.

With that said, we get the, ā€œWhat the heck is regenerative agriculture?ā€ often. Ā 

A little Google search provided the following definition:

Regenerative AgricultureĀ is a system ofĀ farming and grazing practices that among other benefits, increases biodiversity, enhances ecosystems, enriches soils organic matter and rebuilds degraded soil biodiversity, improves watersheds, and captures the draw down of carbon in the soil. These practices reverse current global warming trends of atmospheric accumulation.

And, from our in-house expert Dan Oā€™Brien:
ā€œRegenerative Agriculture is all about healthy soil. Industrial farming has turned much of the worldā€™s soil into lifeless dirt. In the last decades, our soil has degenerated - from the fertile, moist, foundation of healthy food, to an exhausted, inert, chemical soaked medium where plants struggle to grow. By returning grain-freeĀ American Buffalo to the large landscape of the Great Plains we are restoringĀ the co-evolution of grass and buffalo to regenerate the health of theĀ soil and to keep carbon stored safely underground.ā€ This creates a healthy ecosystem for hundreds of wildlife species and promotes clean air for us all.Ā 

Perhaps the best way to learn about regenerative agriculture is to hear directly from those that practice it. If you havenā€™t yet watched the short film ā€œUNBROKEN GROUNDā€ we highly recommend it. The Oā€™Brien/Jones families are featured in the film (which was our favorite part... weā€™re a little biased) and will help shed a little more light on regenerative agriculture.

Unbroken Ground from Patagonia on Vimeo.


  • Posted on by Mark Moench

    Thank you for helping us understand and embrace regenerative agriculture. I love being able to share with friends, not only the bison, but the thought processes behind your ā€œwild ideasā€. We had to cancel our trip to visit you this month but hope to be able to make plans again sometime in the near future. Yā€™all stay healthy!!

  • Posted on by jill obrien

    Angela ā€“ What The Heck! ;)

  • Posted on by Angela Anderson

    What is WTH

  • Posted on by Alan Anderson

    Outstanding video. Keep up the good work you guys.

  • Posted on by Leroy Haeffner

    God Bless you keep after it!

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