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November 26, 2019


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Ghosts of the Great Plains

Dear Friends,
This past summer, our main wholesale partner, Natural Grocers, sent a film crew out to the ranch to capture our process. They spent a week with us, documenting our daily lives and telling our story.
The end result is a film appropriately titled “Ghosts of the Great Plains.” It captures not only our collective environmental responsibility but also our shared history and the social responsibility we all bear.
It seems appropriate to share it with you this Thanksgiving holiday. We hope you take the time to watch it and share it with your family and friends as you gather during the week.
We are proud of what we have accomplished and know that it is driven by you — people who care about the impact your food choices have on our greater environment and communities.
With sincere gratitude and warmest Thanksgiving wishes,
Dan O’Brien, Founder

You can find locations of a "Natural Grocers" throughout the United States here. They carry our 100% grass-fed/grass-finished, humanely field harvested buffalo meat and they also carry "other buffalo meat labels" that finish their buffalo in confined feeding operations (CFO).

Natural Grocers gives you a choice.

The choice is yours.

Bison in moon light



November 27, 2019

God Bless You!! This film is priceless. I have repeatedly said to my family that mankind is the largest destroyer of good and the earth…our home. Hopefully more and more people will wake up and start making a difference. I don’t know if things are past the.point of no return, but any effort is worth making. Thank you for this film….I will generously share it.

Demauri Malon

November 27, 2019

Thank you for sharing your story and allowing Natural Grocer to film. It gave us a different perspective and a meaningful reason to be thankful.

Nancy Hines

November 27, 2019

Thank you. This was beautifully done. It carries with it the gift of hope Hope that we as a species can get something right.

Patsy Parentice

November 27, 2019

Love this company!! Thank you for all you do♡♡♡♡♡

S. Rhoden

November 27, 2019

This is a beautiful mini documentary ! I respect this family so much for the care & dedication they have to the ecosystem around them. I hope they have a big impact on everyone who view’s this film & I hope other’s who did not have a concern will now think more along the lines of those who do. We have a responsibility to the future of this planet. Respect for it is a requirement.

Sandy Giannini

November 27, 2019

Thank you for this beautiful, tragic and hopeful film. I believe that if we aren’t participating in the solution, we are complicit in the problem. Thank you so much for the opportunity to participate in the solution.

Brian Mutch

November 27, 2019

Incredibly job on this. Moving, sad and heart warming throughout. I’m proud to say I know you guys and support your mission!


November 27, 2019

Awesome film and best meat I have eaten, Thanks.

Alicia D

November 27, 2019

Thank you for everything you’re doing for the earth. It’s a gift to us to purchase your products, knowing we’re simultaneously nourishing our bodies and Earth. Happy holidays to all at Wild Idea!

Christy Day

November 27, 2019

What a breathtaking video. I cried every time a buffalo went down.

Blessings on you and all our four-legged brethren.

Thank you!

Janis Blimling

November 27, 2019

Wonderful film! Love the idea you sage yourselves and thank the buffalo. What do you do with the hides, the horns, and the hooves?

Bruce Bartholow

November 27, 2019

Fantastic film from a truly inspirational company. Thanks for all you do for the Great Plains.

Jane Burns

November 27, 2019

I loved this. Dan, I just read a wonderful book, Lakota America. If you haven’t read it, I think you would love it. Thank you all for what you do! Happy Thanksgiving.

Bruce Green

November 27, 2019

So well done! Visuals are spectacular. Thanks again for all you have done and the continuing promise of a better future.



November 28, 2019

Well done. A beautiful film. Thank you.

bob brightwell

November 28, 2019

ONE WORD AWESOME!!!!!!!!!!!!!!!!!!!

Linda Clark

November 28, 2019

As Thanksgiving approaches, I am thankful for you and your family and your company. What a beautiful film.I will be forwarding this link far and wide.

If anyone out there is looking for another inspirational story of wise and caring food production, read Kristin Kimball’s books, “A Dirty Life,” and its just published sequel, “Good Husbandry.” On a small farm in northern NY, they are raising chickens, pigs, sheep, cows (dairy and meat), and all manner of vegetables and grains to supply over 200 families with the best possible food that also nourishes the land.
Chris and Kim

November 29, 2019

A wonderful, factual and emotional work of cinematography! We came across Wild Idea by chance two years ago in a quest for good bison meat and since then have become devoted customers. In our 2018 visit to your ranch we had the good fortune to participate in a harvest and it was just as portrayed in the film – respectful and with dignity. O’Briens, Joneses, and all the WIB family, hats off and respect to you for doing it right. It’s an honor to be among those that support your operation and way of life.

Jeff Prickett

November 29, 2019

Thank you! The film was tragic, powerful, beautiful and hopeful. Well done!

Bruce Green

November 29, 2019

Dan, It occurred to me that one of the best things that might be done for the Native Americans in your area, and elsewhere, (in my opinion) is to share with them the awesome FREE academic website

It has thousands of videos and tutorials on virtually every academic subject. It is the OFFICIAL practice site for ADVANCED PLACEMENT courses.

It has several of the professional “entrance” exams such as Medical, Nursing, Engineering, and others. Pre-schoolers can start on the math and use it all the way through college.

It has been a great resource for our grandchildren. It is now available in 43 languages so it can be shared with virtually everyone in the world.

I am an unpaid, self-appointed advocate became I have seen what it can do for people, young and old.

All that is needed is a Gmail account to access it and, again, it is TOTALLY FREE.

You are welcome to contact me if I can be of any help in this regard.

All the best to you and the Wild Idea family.

Linda Clark

November 29, 2019

I have to add that I just ordered more meat. After watching this video, I realized I can do more when it comes to supporting you—I want and NEED to do more! Now if I can only tactfully increase the pressure on my friends who have far greater financial means than I to become customers, too. Fingers crossed.

Paul Burggraff

November 29, 2019

I know the Wild Idea story and have followed your emails since I’ve choose to purchase your meat for the past 2+ years.
This short film gives me some new insights but I believe it just strengthens my idea to follow your idea for my meat purchases. Thank you for not waivering in your beliefs on how to harvest, I hope I follow similar beliefs as I hunt game for descent death and respect for the animal.

Joyce Cross

November 30, 2019

Thank you for this beautiful film and its ray of hope.

Peggy Detmers

December 02, 2019

A very poignant, true, sobering, wake-up call. Thank you for living and being an example that must be followed.

Bill Day (North Georgia Mountains)

December 08, 2019

WOW, what a great piece. Dan, the passion you and your family have clearly comes through in this film.

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