Our Name, Our Brand

Wild Idea Buffalo Company was born out of a vision to regenerate the prairies, while improving our environment and food supply by bringing back the buffalo. We've been going for 24 years strong now, and in that process, our branding has evolved to better represent the change that is transpiring on the prairie.

We are delighted to introduce our new logo, which we feel embodies strength and power of the buffalo making a comeback. We hope you like it too.

We also have a new website, with updated informative content, and we hope, a more user-friendly shopping experience for you.

Please feel free to share your experiences with us and let us know what you think.

Thank you for caring where your food comes from and how it is raised. Because of your support, the American Buffalo are coming back, regenerating the prairies and improving our environment, and offering you an alternative red meat to the industrialized food supply!



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  • we so enjoyed meeting you and going to the ranch still waiting for you to come to see us in Sioux Falls Don and Lois Houwman

    Don and Lois Houwman
  • New site is lovely. As stated above the video is well done. Thank you for your dedication to the preservation
    And yummy delicious bison. 2 plus years and have never had a problem.

    Sj nsvage
  • I especially appreciate the video which connects history of the northern plains Buffalo with current cultural perspectives and prospects for the health of our environment. Dan O’Brien’s narrative gets to the heart of the human condition. Like the Plains Indians before him he recognizes the interdependence of all living things. In his view the ghosts of our past can be instructive for our future. The mission and story behind Wild Idea Buffalo Company signals a turn towards a brighter outlook for the environmental challenges that confront us today.
    Thank you!

    Martha Moore Crowley
  • Well done! Love the new site with all its great information.

  • I thought the old one was nice. This looks great too. Who ever does your photography for the displays should get an Oscar. They are magnificent. Oh and the buffalo meats I buy from you area delicious. I have been buying from you for 3 years (in July) now and couldn’t be happier. I have never had any issues with the delivery or quality of meat. Thank you so much for bringing us this product.

  • Jill and Dan, Thank you for this information about the changes in the logo and website. Yes, we care deeply where our food comes from. In these crazy times, there are all kinds of questions of origin and content; but we know we can trust you, your company, the Buffalo themselves, what they eat, and the goodness of the products produced. No matter what we can be confident to order from Wild Idea Buffalo and feel safe about what we are putting into our bodies. There is no other company anywhere that provides that assurance. It is also so wonderful to know the people themselves that do the harvesting and packaging. To know your hearts and caring for the animals and the prairies they come from. Thank you so much from what you do.

    Jerry & Norma Reynolds

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