Our Name, Our Brand

Wild Idea Buffalo Company was born out of a vision to regenerate the prairies, while improving our environment and food supply by bringing back the buffalo. We've been going for 24 years strong now, and in that process, our branding has evolved to better represent the change that is transpiring on the prairie.

We are delighted to introduce our new logo, which we feel embodies strength and power of the buffalo making a comeback. We hope you like it too.

We also have a new website, with updated informative content, and we hope, a more user-friendly shopping experience for you.

Please feel free to share your experiences with us and let us know what you think.

Thank you for caring where your food comes from and how it is raised. Because of your support, the American Buffalo are coming back, regenerating the prairies and improving our environment, and offering you an alternative red meat to the industrialized food supply!