Unbroken Ground
Jun 11, 2021
In this short film by Patagonia Provisions, learn more about the important practice of regenerative ranching and farming, which also features our founders and highlights those who are also doing this critical work.
13 comments
Excellent video, beyond my words to describe. I’m a fan of bison meat from Wild Idea Buffalo. As a young lad in 1952, my family spent a week on Lummi Island at Hawley’s Resort fishing for salmon and ling cod. I clearly remember the reef net fishing boats in operation. It’s good to know that they are still in operation!
I hugely appreciate these videos and the work and concepts that underly them. I’m a tremendous fan of Patagonia and Wild Idea as socially responsible businesses recognizing the opportunities to do things differently and add value to the world beyond simply maximizing monetary value by doing the same things bigger and leveraging economies of scale. My educational backgrounds are primarily molecular biology and genetics, and most of my career training is in marketing and sales, so it’s inspiring to see how a return to ‘traditional’ ideas can co-evolve synergistically alongside new techniques to ‘solve’ some of the most pressing issues we’ve inadvertently created for ourselves. Like many people it’s hard for me to admit when I’m wrong, but there are concepts being addressed here I would once have laughed off as either overly calamitous or financially untenable. I hope whole heartedly that I continue to be proved wrong.
Well worth the time; once it started, I couldn’t stop watching. A most important issue for our time. To all, eat well!