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Rapid City Journal: Wild Idea Gets Ink and Praise

This story was written by journalist Seth Tupper, and was featured in the Rapid City Journal.

A well known businessman who spoke Saturday in Rapid City praised the role of a South Dakota bison ranch in sparking an agricultural revolution.

Yvon Chouinard, founder of the outdoor clothing company Patagonia, participated in a public discussion of environmentalism with Dan O’Brien, founder of Wild Idea Buffalo Company. An audience of about 150 paid attendees crowded into a large tent at Wild Idea’s facility in eastern Rapid City, where afternoon festivities were hosted to celebrate National Bison Day and Wild Idea’s 20th anniversary. 

Dan O'Brien and Yvon Chouinard

Support the bison and the prairie here.

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