Rapid City Journal: Wild Idea Gets Ink and Praise

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This story was written by journalist Seth Tupper, and was featured in the Rapid City Journal.

A well known businessman who spoke Saturday in Rapid City praised the role of a South Dakota bison ranch in sparking an agricultural revolution.

Yvon Chouinard, founder of the outdoor clothing company Patagonia, participated in a public discussion of environmentalism with Dan O’Brien, founder of Wild Idea Buffalo Company. An audience of about 150 paid attendees crowded into a large tent at Wild Idea’s facility in eastern Rapid City, where afternoon festivities were hosted to celebrate National Bison Day and Wild Idea’s 20th anniversary. 

Dan O'Brien and Yvon Chouinard

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