In the News

The Return of the American Bison

You are going to love this short film, "The Return of the American Bison," produced by Nebraska Educational Television. It features our very own Dan O'Brien, with the majority of the bison footage filmed on our ranch. The drone shots are spectacular, and they will give you a better idea of where your buffalo meat comes from and how it is raised. You don’t want to miss it! 
In the News

What Is Regenerative Agriculture?

There are many words that individuals, companies, farmers and ranchers use to help inform you, the consumer, on what makes them different. Inevitably, those words (natural, organic, sustainable, free range, etc) are hijacked by master marketers who put their spin on them and attach them to products that simply do not measure up.
In the News

Health & Wellness for Life

This year many of us started off with the go-to resolution… lose weight, get fit and begin our journey towards health and wellness. What approaches are the best when it comes to choosing the right diet? Wait. Strike that. What is the best approach when it comes to changing our lifestyle?
In the News

South Dakota Public Broadcasting: A Conversation with Yvon Chouinard & Dan O'Brien

As the year winds to a close, we reflect back on all that we have been able to accomplish. It is all driven by you, our caring customers who care about how your food is raised. We truly appreciate your support and offer you heartfelt thanks for giving us the opportunity to continue our greater mission of prairie conservation.
In the News

Rapid City Journal: Wild Idea Gets Ink and Praise

A well known businessman who spoke Saturday in Rapid City praised the role of a South Dakota bison ranch in sparking an agricultural revolution. Yvon Chouinard, founder of the outdoor clothing company Patagonia, participated in a public discussion of environmentalism with Dan O’Brien, founder of Wild Idea Buffalo Company.
In the News

The Cost of Buffalo Meat

About a month ago, we raised our buffalo meat prices. The costs are driven by supply and demand, which affects the market price for buffalo set by the USDA, and also other inflationary costs associated with raising an animal and ending up with a consumer ready, packaged product.
In the News

My Journey to Health & Wellness

Wild Idea Buffalo is on the top of my list as high-quality meat purveyors to recommend to clients. As many of you know their practices go far beyond the gold standard of the paleo/primal world’s “grass-fed” and create a category of their own.
In the News

Giving Tuesday 2017

'Tis the season for giving! This year with your help, we were able to deliver a check for $622.86 and a $311.43 box of nutritious buffalo meat to “The Club For Boys” on Giving Tuesday. These gifts may not seem like a lot, but for a small specialty food company (food companies are typically among the lowest gross margin businesses), it’s a big deal. 
In the News

Two Announcements!

Wild Idea Buffalo Co. was this years recipient of their communities Sustainability award!
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